Sunbeam Reveal New Brand Campaign Coinciding with MasterChef 3 Launch

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April 2010
Last night, Sunbeam held an exclusive event at the official MasterChef kitchen, launching their new brand campaign and celebrating the continued success of the Sunbeam and MasterChef partnership.

Just days before the launch of series three, Sunbeam and their guests were treated to a MasterChef style workshop on "Demystifying the Food Aesthetic", led by reigning champion and guest chef Adam Liaw. Following the masterclass, a handful of confident guests jumped at the chance to take part in a very entertaining MasterChef mystery box challenge.

Guests were also treated to a "first look" at Sunbeam's new 15 & 30 second television commercials, which will hit the screens during the season launch of series three on Sunday 1st May. The creative takes inspiration from the MasterChef relationship demonstrating how Sunbeam products are "Designed to Help".

MasterChef series three will see Sunbeam continue to build on their partnership with the reality cooking show juggernaut, by remaining the exclusive and preferred supplier of small kitchen appliances.

Series two was a consistent ratings winner, becoming the highest rating non‐Sporting event in Australian television history, attracting a peak audience of over 5.7 million in the finale episode.

"The MasterChef phenomenon has been fantastic for our brand and we look forward to continuing the relationship into the third series," said Sunbeam CEO David Jackson.

"Tonight's event was a wonderful celebration of our partnership with MasterChef and we can't wait to see a fresh batch of Aussie talent using Sunbeam products in the MasterChef kitchen," concluded David.

Sunbeam appliances used to create amazing dishes throughout series two, are set to return in series three. Look out for kitchen staples including; the Café Series Mixmaster (MX8900), Blender (PB9500), Stickmaster Pro (SM8650), Café Series Food Processor (LC8900), Mixmaster (MX8900) and the Ice cream Maker (GL8200).

Sunbeam's sponsorship of MasterChef series three will be supported by the new MasterChef inspired television commercial, as well as sponsorship of the MasterClass section on the new and improved MasterChef website

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