Camilla Gets Steamy with Sunbeam

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March 2010
Kaftan queen Camilla Franks has embarked on a hot new relationship with iconic Australian brand Sunbeam, as the face of its innovative new VerveTM iron range.

Featuring revolutionary steam shot technology, a stylish design and vibrant colours, VerveTM is this season's hottest must-have fashion accessory.

The partnership aims to promote the importance of a good iron to protecting the investment made in fashion. As Danielle Thompson, Marketing Manager for Sunbeam irons explains, "People spend thousands of dollars each year on designer clothing, but give little thought to the tools they use to care for them. By working with Camilla we hope to educate consumers that, with a good quality iron, you can care for anything at home, from cotton and linen to silk and chiffon. With VerveTM, Australian women and men can protect their investment in fashion," Thompson says.

Camilla advocates Sunbeam's VerveTM irons as an essential step in the care of her signature kaftans, and the only iron range she recommends for at-home care.

"All my collections have been hand designed and are extremely delicate," said Camilla Franks. "In the past I've been hesitant to recommend ironing my garments, but Sunbeam's Verve range uses steam so effectively that I have no qualms about using these irons for garment care and finishing touches. I trust Sunbeam entirely when it comes to irons."

As part of Sunbeam's commitment to Fashion and educating people about the importance of ironing to protect their fashion investment, Sunbeam will be supporting Camilla at this year's Rosemount Australian Fashion Week, in Sydney on May 3rd.

Sunbeam's Verve™ iron range is available from 15th April 2010.